I found this really great article on digital marketing conversion optimization and how Landing pages work.

https://medium.com/@WebdesignerDepot/the-ultimate-guide-to-designing-landing-pages-that-convert-66c740dbadee

I just subscribed to unbalance and have finished building landing pages for one of my big clients. Not only was the platform easy to use it was a lot of fun. Unbounce makes it easy for focusing on a mobile first strategy allowing you to easily create a mobile version of your landing page.

I found this article in Entrepreneur to be very informative. https://www.entrepreneur.com/article/331930

How to create custom post types in WordPress

https://www.wpbeginner.com/wp-tutorials/how-to-create-custom-post-types-in-wordpress/

How to create custom fields in WordPress

https://www.wpbeginner.com/wp-tutorials/wordpress-custom-fields-101-tips-tricks-and-hacks/

1. Google Web Designer for creating HTML5 ads.

Description

Google Web Designer is a program for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. Source: Wikipedia

https://www.google.com/webdesigner/

2. Unbounced for creating Landing pages linking to my ads in the Google Display Network.

A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer. Source: Wikipedia

Conversion Optimization Landing Page

https://unbounce.com/

Check out this great article that I found. http://flip.it/50g0w9

This article is very interesting. https://moz.com/blog/one-hour-guide-to-seo-keyword-targeting-on-page-optimization

Three Of The Best Resources On How To Write Powerful Headlines And Subject Headers

https://www.forbes.com/sites/tjmccue/2019/04/05/three-of-the-best-resources-on-how-to-write-powerful-headlines-and-subject-headers/#647ff385c45f

Here’s an interesting article if you’re considering Instagram. https://smallbiztrends.com/2019/04/10-tips-for-improving-your-content-marketing-strategy-with-instagram-and-other-tools.html