I found this really great article on digital marketing conversion optimization and how Landing pages work.
I just subscribed to unbalance and have finished building landing pages for one of my big clients. Not only was the platform easy to use it was a lot of fun. Unbounce makes it easy for focusing on a mobile first strategy allowing you to easily create a mobile version of your landing page.
I found this article in Entrepreneur to be very informative. https://www.entrepreneur.com/article/331930
How to create custom post types in WordPress
https://www.wpbeginner.com/wp-tutorials/how-to-create-custom-post-types-in-wordpress/
How to create custom fields in WordPress
https://www.wpbeginner.com/wp-tutorials/wordpress-custom-fields-101-tips-tricks-and-hacks/
1. Google Web Designer for creating HTML5 ads.
Google Web Designer is a program for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. Source: Wikipedia
https://www.google.com/webdesigner/
2. Unbounced for creating Landing pages linking to my ads in the Google Display Network.
A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer. Source: Wikipedia
Check out this article I just read.
10 new web design tools for April 2019
https://www.creativebloq.com/features/10-new-web-design-tools-for-april-2019