Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

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Guide to Google Analytics

A to Z Guide to Google Analytics

Here is an outline to the content marketers guide to Google Analytics. Use Google Analytics to accomplish the following:

  • Understand where your visitors come from – acquisition
  • Understand what visitors are doing – behavior
    • shows pages visited
    • shows the amount of time spent on each page
    • shows how visitors move through your site
  • Understand what actions your visitors are taking – conversion
    • shows site’s performance vs. goals
    • shows subscribers, leads, and sales
  • Dashboards
    • A widget is a mini-report that can display your data in a number of presentation styles, including simple numeric metrics, tables and charts. You can define widgets within the Dashboard itself. Widgets can also provide snapshots of and link to standard or custom reports.
  • Event Tracking
    • track clicks in videos, tabs on pages
  • Funnels – Set up a series of pages as goals to see how far visitors made it through a process. Funnels are useful for optimizing multi-step processes such as commerce checkout.
  • Goals
  • Hits
  • In-page analytics
  • JavaScript
  • Key Performance Indicators (KPIs)
  • Landing Pages
  • Mobile
  • Notes
  • Overview
  • Pages
  • Queries – Queries – A KEY REPORT FOR SEO, queries (in Acquisition > Search Engine Optimization (SEO)) shows keywords rankings, impressions, clicks and clickthrough rate (CTR).
  • Referrals – Referrals – also found under Acquisition, reveal your traffic sources. The analytics here enable you to assess the quality of visitors from other web sites.
  • Secondary dimensions – this feature enables you to add data from one report into another as a second column giving you the ability to cross-reference revenant metrics.
  • Time on Page – is the best measure of engagement.
  • User Flows – track clicks on assets, monitor time spent in specific areas.
  • Views – the 5 ways to see data of any report.
  • Web Property ID
  • eXclude bots and spiders – filter out traffic from bots like GoogleBot.
  • Yourself

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