Client tier – the Internet through your browser.

Middle tier – Web server (APACHE server listening for requests on virtual port 80) PHP application server (scripting engine).

Database tier – Database Management System MySQL.

I found this really great article on digital marketing conversion optimization and how Landing pages work.

I just subscribed to unbalance and have finished building landing pages for one of my big clients. Not only was the platform easy to use it was a lot of fun. Unbounce makes it easy for focusing on a mobile first strategy allowing you to easily create a mobile version of your landing page.

I found this article in Entrepreneur to be very informative.

How to create custom post types in WordPress

How to create custom fields in WordPress

1. Google Web Designer for creating HTML5 ads.


Google Web Designer is a program for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts, a Shapes tool, a Pen tool, and 3D tools. Source: Wikipedia

2. Unbounced for creating Landing pages linking to my ads in the Google Display Network.

A landing page is a page on your site that is designed to convert visitors into leads. A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitors information in exchange for a desired offer. Source: Wikipedia

Conversion Optimization Landing Page

Check out this great article that I found.

This article is very interesting.