Blog Elements

You can display blog posts in various ways with the “Blog Post” element/shortcode. You can see one example here and even more at the blog main menu item of this demo.

A to Z Guide to Google Analytics

This A to Z Guide to Google Analytics infographic is the property of Orbit Media Studios, and is being provided here with the permission of Orbit Media Studios.

A to Z Guide to Google Analytics

A to Z Guide to Google Analytics

Here is an outline to the content marketers guide to Google Analytics. Use Google Analytics to accomplish the following:

  • Understand where your visitors come from – acquisition
  • Understand what visitors are doing – behavior
    • shows pages visited
    • shows the amount of time spent on each page
    • shows how visitors move through your site
  • Understand what actions your visitors are taking – conversion
    • shows site’s performance vs. goals
    • shows subscribers, leads, and sales
  • Dashboards
    • A widget is a mini-report that can display your data in a number of presentation styles, including simple numeric metrics, tables and charts. You can define widgets within the Dashboard itself. Widgets can also provide snapshots of and link to standard or custom reports.
  • Event Tracking
    • track clicks in videos, tabs on pages
  • Funnels – Set up a series of pages as goals to see how far visitors made it through a process. Funnels are useful for optimizing multi-step processes such as commerce checkout.
  • Goals
  • Hits
  • In-page analytics
  • JavaScript
  • Key Performance Indicators (KPIs)
  • Landing Pages
  • Mobile
  • Notes
  • Overview
  • Pages
  • Queries – Queries – A KEY REPORT FOR SEO, queries (in Acquisition > Search Engine Optimization (SEO)) shows keywords rankings, impressions, clicks and clickthrough rate (CTR).
  • Referrals – Referrals – also found under Acquisition, reveal your traffic sources. The analytics here enable you to assess the quality of visitors from other web sites.
  • Secondary dimensions – this feature enables you to add data from one report into another as a second column giving you the ability to cross-reference revenant metrics.
  • Time on Page – is the best measure of engagement.
  • User Flows – track clicks on assets, monitor time spent in specific areas.
  • Views – the 5 ways to see data of any report.
  • Web Property ID
  • eXclude bots and spiders – filter out traffic from bots like GoogleBot.
  • Yourself

Learn more about Google Analytics

If you’re ready to talk with us about your project get in touch!



Building a Geospatial Information System

, ,
Web Map Showing Chicago Neighborhood Crime Trends and Statistics In this post I provide a behind the scenes look and quick explanation of how I prepared and mapped Chicago crime data using a Content Management System (CMS) specially designed…
Mobile Responsive Social

Be More Mobile | More Responsive | More Social!

, ,
Today's Mantra for the Web and Your Business Needs to be Mobile First Moving forward, your business presence on the Web requires a mobile Web site, optimized for location and social media and powered by a modern Content Management System (CMS).…
content management systems

Why Use a Content Management System (CMS)?

Reasons for using a Content Management System Today’s design trend is to give organizations more, if not total, control over the day-to-day operations of their Web site once it has gone live. Today’s design trend is to give organizations…

After You Build an APP, the Real Work Starts

Marketing your APP Marketing your Apps – Getting an app into the marketplace is a tough task. The whole process of building and submitting to Apple takes a long time. Apps submitted to Apple are rejected for all sorts of reasons, not always…